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Characterised by its directional, experimental and visionary designs, Cameo sets out to create an innovative way to dress. Heavy but touch-soft fabrics, direction prints and a polished finish encompass the Cameo signature aesthetic.

Cameo is a new breed of design which has developed cult status globally and is garnering much attention from fashion influencers and creative such as Whitney Port, Kim Kardashian, Aimee Song (Song of Style), Geri Hirsch (Because I’m Addicted) and Jennifer Grace (Native Fox).

Since its inception in 2010, Cameo the Label has grown to stock in over 2000 boutiques, department stores and online retailers such as David Jones, Planet Blue, The Iconic and The Fashion Bunker.


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