Characterised by its directional, experimental and visionary designs, Cameo the Label sets out to create a bold and innovative way to dress. Heavy but touch-soft fabrics that become animated in their formation, colour and print that’s relevant right now and provokes response, form a relationship with considered design that’s ahead of the curve but still timeless in its finish. Born in 2010, Cameo the Label has garnered a cult following throughout the USA, Canada, Japan, South Africa, New Zealand and of course, Australia. Each collection comprises 35 to 40 garments and has a southern and northern hemisphere variation in shape finish and occasionally print.

Typically a Cameo print is developed by the designer, which means the look, colour, design and handfeel are unique to the label. The label is regularly seen on some of the world’s most creative and widely read bloggers Aimee Song (Song of Style), Jess and Stef (How Two Live), Margaret Zhang (Shine by Three), Elle Ferguson (They All Hate Us), Geri Hirsch (Because I’m Addicted) and Jennifer Grace (Native Fox) and celebrities Whitney Port, Nikki Reed and Sophia Bush. Cameo the Label is stocked in over 2000 retailers worldwide including David Jones, Planet Blue, The Iconic and TheFashion Bunker.